Everyone is looking for growth, be it a big business or a startup. Surely you must have already found out that the first step is the most crucial. However, there is something you can lean on for some push.

Advertising has always supported businesses right from the brand's introductory stage. But why should your business be in the digital space, particularly on social media? Here is a list of reasons that state how essential social media is for your business:

Targets are online –

Your consumers are active on their preferred social media platforms. They are either here for recreational purposes or for staying in touch with their closed ones. Either way, they spend on an average of 2 hours and 22 minutes every day on their preferred social media platform. The number of social media users is expected to reach about 3.1 billion people this year.

Whether your business is big or small, advertising on social media offers one of the most versatile and cost-effective strategies that you can effectively use to target your audience. About 97% of marketers are using social media to reach their consumers.

Cost-Effective Marketing -

Marketing is not quite as expensive on social media as it is offline. Its cost-effectiveness is its biggest benefit. However, time and effort needs to be invested in creating engaging content and publishing it. While doing so, focus on interacting with your followers and those who are liking, commenting and sharing on your post.

Be Visible –

The more you are seen, the more you are remembered. In this time and age, forgetfulness is pardonable but not if you are a brand. Social Media facilitates this process for you with its troupe of netizens. It is highly important for a brand to remain in the spotlight and garner as much attention as it can receive – hopefully positive. Platforms like Facebook, Instagram, Twitter or LinkedIn and tons of other platforms give brands the freedom to create content that communicates and at their convenience. 

Measuring your success –

The next best thing about social media for brands is that you can see what communication is working for you and your audience and what isn’t. Based on the various tools of the platforms you can see the exact number of people who interacted and engaged with your content. Accordingly, you can be the judge of how successful it was for you.   

Incorporate a Social Media Strategy-

Following a strategy makes it easier for you to understand what you want to communicate as a brand. The clearer your strategy is the better it is for your brand in the long run to engage with the audience. Pick the social media platforms only after ensuring that your audience is present and active there as opposed to choosing the platform which is popular with celebrities and/or other brands.

While figuring out the ‘what’ structure that your brand will take, sort out the ‘How’ aspect too. Draft whether you’ll be taking the route of blogs, videos, infotainment, static creative or something else altogether to communicate your brand’s products or services.

Social Media is not just a tool, it's a means of making your business socialize! 

Sources:

https://review42.com/how-much-time-do-people-spend-on-social-media/#:~:text=The%20average%20US%20adult%20spends,was%20142%20minutes%20a%20day

https://www.growthgurus.com/blog/business-brand-need-understand-importance-social-media/